Pekka Toivonen about paper
What is your favorite paper and why?
Could you give an example of a design you created where paper played a special or particularly functional role?
There’s a nice gimmick on the latest edition of FAT (Edition #2014) on page 91, where the headline is actually printed in reverse onto the next page of our nice’n’thin paper — so you’ll see it through. This is a classic method I’ve been using every now and then.
How important is the choice of paper in your designs? Do you spend a lot of time choosing the paper?
You’ll print on paper (usually). So it’s the second most important thing after ink. I don’t spend a lot of time choosing the paper, as I’m already an advanced designer. Long enough career makes things snappy.
Could you mention a designer whose paper choice appeals to you?
Jop from Fantastic Man has always had a significant understanding of different paper qualities.
Is there something missing in the current range of available paper?
Yes. Isn’t there always something missing?
What is your biggest frustration in the field of paper?
The fact that even though Finnish paper industry rocks big time, the current range is thin and bulky.
Is it difficult for designers in your country to find information on paper, paper samples and/or paper collections?
Yes, I believe so.
How do you see the future of paper?
Its importance will grow.
Interview by De Monsterkamer with Pekka Toivonen