1091 LC Amsterdam
Paper is for real: Munken appeals to all senses
Paper is for real. Paper is a physical product and has the power to trigger all your senses. This is why Arctic Paper has produced a series of books on this topic, shared on their Munken Design Range of papers. In addition to our five senses a sixth one is explored. Our intuition. In the book series, all six grades within the Munken Design Range are presented along with intriguing facts about our senses.
The Munken Design Range of papers are an ideal choice for companies wishing to convey a genuine and natural expression. Martin Folkelind, Global Marketing & Business Development Manager at Arctic Paper S.A, introduces the booklets, named Hear, See, Smell, Touch, Taste and Explore: “We seek to show how paper can enhance a message in so many ways, and by doing so truly affect the reader.”
The Munken Paper is for Real book series also has a digital extension on the Munken website, the ‘Explore the Sounds of Munken’ playlist.
Each of the six types of paper – Munken Polar, Munken Polar Rough, Munken Lynx, Munken Lynx Rough, Munken Pure and Munken Pure Rough – is represented by a 3-minute soundtrack in its own unique context which focuses on the presence and the experience of the paper. The audio collection is rounded off by a 40-minute soundtrack that combines the impressions and sounds from all the paper types to create a listening experience inspired by the ambience. You can also find the sounds on Soundcloud.
Back to basics
In our ever more digitalized world, the interest for the authentic, real, handmade and genuine is rapidly growing. The trends coexist and we see the ‘back to basics’ development appear in many areas – in old fashioned stone-oven bakeries, in locally produced meat and vegetables, and in microbreweries where beer is produced on a small scale, with love and attention to detail. In this context, Munken fine papers will continue to play a strong part to make a powerful expression.
Using all our senses keeps us in touch with the real world and provides that true and genuine feeling, says Annika Andréasson, Project Manager at Arctic Paper. When choosing a paper, your senses tell you the truth. The right paper will strengthen your message and allow you to say more, using less information. Today, it is easier than ever before to make an environmentally smart paper choice and create environmentally labelled printed matter. Arctic Paper Munkedals has recently certified its entire product range in accordance with EU Ecolabel, the official environmental label for the European Union. In addition, all of the design and book grades in the Munken range are produced using environmentally labelled raw materials from forests certified according to the international standards FSC™ (Forest Stewardship Council) and PEFC (Programme for the Endorsement of Forest Certification).
About Arctic Paper
Arctic Paper is one of the leading European manufacturers of bulky book paper and graphic fine paper. The Group produces high-quality coated, uncoated woodfree and uncoated wood-containing papers. The Group’s product portfolio consists of the brands Amber, Arctic, AP-Tec, G-Print, Munken, Pamo and L-Print. Production takes place at Arctic Paper Kostrzyn in Poland, Arctic Paper Munkedals and Arctic Paper Grycksbo in Sweden, and Arctic Paper Mochenwangen in Germany. The total annual production capacity of the Group’s four paper mills is around 800,000 tonnes. The Group currently employs 1,600 people across Europe and has sales offices in 15 European countries.
The Munken Design Range consists of the six woodfree uncoated papers; Munken Polar Rough, Munken Polar, Munken Lynx Rough, Munken Lynx, Munken Pure Rough and Munken Pure.
The Munken Book Paper Range includes Munken Premium White and Munken Premium Cream, which are exclusive woodfree papers for books that last for generations. Munken Print White and Munken Print Cream are two excellent book papers produced using an optimised blend of woodfree and woodcontaining pulp.
Are you curious about the collection of Arctic Paper?
Go to: www.arcticpaper.com