Mohawk + Metapaper: where emotion and innovation meet!
- Date: 04/10/2016
- Time: 16:00 - 19:00
- Location: De Monsterkamer
- Speakers: Axel Scheufelen, Russell Murphy
- Organiser: Mohawk + Metapaper
- Costs: gratis
In this interactive session we will deliver a multi-layered message which dovetails the physical, tactile and emotional world of premium paper with the clinical, functional and efficient world of ecommerce. The outcome is the future of real communication!
The Mohawk Field Guide: Paper is part of the picture. We explore paper selection as an important and integral part of the creative process – and examine how selecting a specific shade, texture or colour can impact on a printed piece and take your design from good to great!
Metapaper: The innovative, service-oriented paper selection and purchasing platform is evolving to widen its scope and better support customers across Western Europe. Axel Scheufelen will introduce the new web interface and internationalized ecommerce platform.
Mohawk has been producing fine and premium paper at its New York mill since 1931 and for over 80 years many of the world’s leading organisations have used the company’s fine and premium papers to tell their story, build their brand and talk to their customers. And in today’s increasingly digital world the Mohawk vision remains the same: To make print more beautiful, effective and memorable. Mohawk boasts a forward-looking portfolio of luxury writing, text and cover papers. Traditional off-set litho printing papers sit alongside an impressive collection of digital printing papers uniquely engineered with Mohawk’s proprietory i-Tone® technology – marrying papermaking excellence with innovative technology to create unique solutions and new opportunities for creative, print and corporate customers.
Metapaper was Europe’s first ecommerce platform for paper and paper-related print services for agencies and innovative printing houses. Metapaper offers Europe’s first preselected system of white papers, the first printed dummy service and a search engine for agencies to find the best possible print partner for their project. Metapaper went online mid 2012 in Germany and has built the capability to deliver its products in nearly all countries within Western Europe. Metapaper’s expansion into the Netherlands represents a significant evolution in the business.
- 16:00 Doors open
- 16:30 Mohawk Field Guide (Russell Murphy)
- 17:00 Metapaper (Axel Scheufelen)
- 17:30 Break
- 18:00 Metapaper Demo (Axel Scheufelen)
- 19:00 End