Ben Wittner from EPS51 about paper
What is your favorite paper and why?
It really depends on the the intended use – but generally speaking we prefer using off-white, uncoated, if possible recycled, paper with high bulk and a nice and rough surface feel. Here’s just a few we use a lot and truly love:
- Circle Offset white (affordable, recycled, fantastic)
- Geese (great quality papers from a small manufacturer in Hamburg)
- Maren Thomsen Les Naturals (100% recycled, amazing surface)
- Munken Lynx (of course) or Print (also great results when printing digital)
- Arcoprint Milk- Fedrigoni
Could you give an example of a design you created where paper played a special or particularly functional role?
The art project Transient Spaces – The Tourist Syndrome, which we designed the visual identity for, dealt with issues of mobility, emigration and relocation. For the project’s final publication we used eight different kinds of paper which change randomly throughout the publication. By not adapting the change of papers to the content – in some cases full spread images were printed on uncoated paper on the left and glossy paper on the right side for instance – we created a physical impression of crossing borders and movement.
How important is the choice of paper in your designs? Do you spend a lot of time choosing the paper?
All the little bits and pieces together result in the visual concept and final design. In other words, the choice of paper is just as important everything else. So yes – we do spend a lot of time choosing the paper – just as we spend a lot of time on all other details.
Could you mention a designer whose paper choice appeals to you?
Fons Hickmann and Bjoern Wolf from M23: www.fonshickmann.com
Is there something missing in the current range of available paper?
Many uncoated papers are only available up to 300 or 350 gr/m2. Sometimes we’d wish to have a higher grammage.
What is your biggest frustration in the field of paper?
There should be more fully recycled papers.
Is it difficult or easy for designers in your country to find information on paper, paper samples and/or paper collections?
German designers are spoilt for choice when it comes to paper. Paper suppliers here are well equipped and never hesitate to stop by for a chat. However we do work a lot for projects/clients in the Middle East. In some Arab countries for instance it is almost impossible to get uncoated paper – not to speak of specific brands. So either we go for the expensive option shipping paper to the production facility, or we simply send a sample and ask the local printer to get similar paper. No risk no fun!
How do you see the future of paper?
Print will never die – so paper will live as well. More effort will be put in environment-friendly, sustainable production.